Case Study

VALTIRA

client overview

Valtira is a Minnesota-based technology and customer experience consultancy that provides digital transformation solutions to mid-market and enterprise clients. While their work was high-impact, they needed a smarter way to consistently get in front of decision-makers and stand out in a competitive B2B space.

the challenge

Valtira had deep expertise but limited visibility in their target markets. Their primary challenge was generating awareness and interest among ideal prospects—particularly mid- to senior-level business and IT leaders—without relying solely on outbound sales or word of mouth.

They needed:

  • A targeted advertising strategy that aligned with B2B buyer behavior

  • A scalable, insight-driven approach to prospecting on LinkedIn

  • Strategic marketing support to ensure messaging and creative resonated

our strategy & execution

Club Creative stepped in to guide Valtira’s outreach and brand positioning through a combination of B2B marketing consulting and LinkedIn Ads management.

LinkedIn Ads Strategy

We developed and managed a full-funnel LinkedIn ad strategy focused on brand awareness, lead generation, and engagement.

  • Targeted C-level and VP-level roles in IT, operations, and marketing across the Midwest

  • Built messaging and ad creative that spoke directly to pain points around digital transformation and CX

  • Drove thousands of impressions from high-quality accounts, increasing Valtira’s visibility among ideal clients

marketing consulting

We worked closely with Valtira’s internal team to refine their marketing strategy and improve execution.

  • Advised on offer positioning, messaging clarity, and landing page optimization

  • Helped identify and prioritize target verticals for better ROI

  • Provided performance feedback loops to align marketing and sales teams

The result

  • A professionally executed LinkedIn Ads strategy targeting ideal B2B accounts

  • Clearer messaging and stronger offer alignment across marketing channels

  • Increased visibility and awareness among mid-market and enterprise decision-makers

  • A smarter foundation for scaling future B2B lead generation efforts