Case Study
Falcon rigwerx
Falcon Rigwerx, based in Oklahoma, is a full-service oilfield rig manufacturer and repair facility serving clients across the energy industry. Known for their reliability, scale, and in-house capabilities, Falcon needed a digital presence that matched the size and professionalism of their operation.
the challenge
When Falcon Rigwerx approached Club Creative, their website was extremely limited—consisting of a homepage, an about page, and a general services section with no real content depth or SEO structure. The brand lacked digital visibility, had no lead generation system in place, and wasn’t showing up for relevant industry searches.
They Needed
A comprehensive website rebuild
Real service pages with keyword-aligned content
Better visibility across search and social
High-quality brand visuals
Paid ads and social support to amplify reach
Strategy & Execution
Over a 3-month engagement, we helped Falcon Rigwerx modernize its entire digital footprint and lay the groundwork for long-term growth.
Website Redesign & Content Expansion
We completely rebuilt the Falcon Rigwerx website to reflect the scale and credibility of their business.
Created a 200+ page site including detailed service pages, blog content, and hyperlocal landing pages for surrounding markets
Built individual pages for each core offering: rig manufacturing, repair, inspections, field service, and more
Optimized page structure and navigation to drive engagement and increase time on site
Implemented strong CTAs and contact opportunities to support lead generation
Local SEO & Blog Strategy
To support search visibility across Oklahoma and the region, we:
Created hyper-targeted landing pages based on location and service type
Wrote SEO-rich blog content focused on common rig maintenance questions, industry insights, and company capabilities
Optimized metadata, alt tags, and technical SEO elements to improve rankings
Professional Photography
To showcase Falcon’s facility, team, and capabilities, we coordinated and delivered:
High-quality headshots and team imagery
On-location action shots of the crew at work in the yard and shop
Photos of equipment builds, service bays, and facility exterior
A brand image library for ongoing use across social, web, and print
Paid Ads & Social Media
Launched Google Ads campaigns targeting search terms like “rig repair Oklahoma” and “workover rig manufacturers”
Reached thousands of qualified searchers monthly across campaign placements
Supported their internal team with branded social media content and scheduling guidance for Facebook and LinkedIn
Used new photos in social content to increase professionalism and engagement
The result
A fully rebuilt, modern website with 200+ pages of content
Real, detailed service pages that support both SEO and sales conversations
Strong improvement in local and regional search visibility
Consistent social presence with better branded content
A branded visual identity that reflects the scale and professionalism of the operation
What Made This Project Stand Out
Falcon Rigwerx had the operational muscle—but no online presence to match it. In just three months, we helped them launch a website that communicates their value, improves search visibility, and supports sales and recruiting. This wasn’t just a redesign—it was a digital transformation built for long-term growth.
Want a website and strategy that shows the true scale of your business?
Let’s build something that works as hard as you do.