Case Study

VALTIRA

Valtira is a Minnesota-based technology and customer experience consultancy that provides digital transformation solutions to mid-market and enterprise clients. While their work was high-impact, they needed a smarter way to consistently get in front of decision-makers and stand out in a competitive B2B space.

Strategy

Result

the challenge

Valtira had deep expertise but limited visibility in their target markets. Their primary challenge was generating awareness and interest among ideal prospects—particularly mid- to senior-level business and IT leaders—without relying solely on outbound sales or word of mouth.

They Needed

A targeted advertising strategy that aligned with B2B buyer behavior

A scalable, insight-driven approach to prospecting on LinkedIn

Strategic marketing support to ensure messaging and creative resonated

Strategy & Execution

Club Creative stepped in to guide Valtira’s outreach and brand positioning through a combination of B2B marketing consulting and LinkedIn Ads management.

LinkedIn Ads Strategy

We developed and managed a full-funnel LinkedIn ad strategy focused on brand awareness, lead generation, and engagement.

Targeted C-level and VP-level roles in IT, operations, and marketing across the Midwest

Drove thousands of impressions from high-quality accounts, increasing Valtira’s visibility among ideal clients

Marketing Consulting

We worked closely with Valtira’s internal team to refine their marketing strategy and improve execution.

Advised on offer positioning, messaging clarity, and landing page optimization

Helped identify and prioritize target verticals for better ROI

Provided performance feedback loops to align marketing and sales teams

The result

  • A professionally executed LinkedIn Ads strategy targeting ideal B2B accounts

  • Clearer messaging and stronger offer alignment across marketing channels

  • Increased visibility and awareness among mid-market and enterprise decision-makers

  • A smarter foundation for scaling future B2B lead generation efforts

What Made This Project Stand Out

Valtira already had a strong offering—what they needed was precision. By combining strategic consulting with a tightly targeted ad approach, we helped them get in front of the right prospects and build momentum in their B2B marketing efforts.

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