Case Study

Nomad Dental

Nomad Dental, based in the Dallas–Fort Worth metro area, provides mobile dental services to practices across the region. With a flexible, modern care model and a focus on operational efficiency for dentists, Nomad Dental needed help reaching new practices and streamlining their marketing funnel.

Strategy

Result

the challenge

While Nomad Dental had a functioning website, it wasn’t optimized to attract or convert new dental offices. They needed a stronger digital foundation, better lead generation strategies, and a more proactive approach to outreach—especially targeting dental practice owners who could benefit from mobile services.

They Needed

A clearer top-of-funnel strategy to bring in interested dental practices

A targeted direct mail campaign with brand-aligned messaging

Paid advertising to increase awareness among local providers

An outreach strategy to follow up with potential clients more effectively

Strategy & Execution

Club Creative worked with Nomad Dental to improve every layer of their marketing funnel—from first impression to follow-up.

Website & Funnel Optimization

We audited and optimized their website to align better with prospective dental office decision-makers.

  • Refined calls to action and landing page messaging

  • Improved site structure and navigation for mobile and desktop

  • Built key funnel pages to support specific outreach and ad campaigns

Direct Mail Campaign Design

To stand out in a competitive B2B market, we developed a clean, targeted postcard campaign:

  • Designed branded, high-impact postcards tailored to dental professionals

  • Crafted messaging focused on time-saving, revenue potential, and patient care benefits

  • Coordinated delivery timelines and tracked leads from mail-to-site interactions

Paid Advertising Campaigns

We ran digital campaigns to support brand awareness and drive inbound interest from dentists across DFW.

  • Launched Google and Meta ads targeting dentists and office managers

  • Highlighted service benefits, convenience, and competitive edge

  • Built custom audiences using behavioral and professional targeting

Paid Advertising Campaigns

  • Reached over 100,000 impressions/month across digital channels

  • Drove high-intent traffic to landing pages and direct inquiry forms

  • Increased brand awareness in a niche but growing segment

Outreach Strategy Development

We helped Nomad Dental systematize follow-up and prospecting efforts.

  • Built outreach messaging frameworks for emails and calls

  • Identified targeting lists and workflows for outreach

  • Integrated top-of-funnel assets (ads, postcards, web pages) into a cohesive strategy

The result

  • A clearer, more optimized website that supports lead generation

  • Direct mail campaign that cut through the noise and reached decision-makers

  • Digital campaigns that consistently reached local dentists and drove qualified traffic

  • An outreach strategy that aligned all touch points—from ad to email to call

  • A scalable system to grow practice partnerships across the metro

What Made This Project Stand Out

Nomad Dental had a sharp value proposition—they just needed the right strategy to amplify it. We helped them build a full-funnel system that captured attention, educated the market, and created real pathways for growth.

Want to connect with more high-value prospects—online and offline?

Let’s build the strategy that opens doors.