Case Study
Cindy Keathly
Cindy Keathly is a seasoned real estate professional based in Oklahoma City, known for her integrity, personal touch, and deep market expertise. As her business grew, she needed a brand identity that reflected her professionalism, differentiated her from competitors, and gave her the confidence to show up consistently online.
the challenge
Cindy had built her real estate business on relationships and referrals—but her brand presence didn’t match her level of service. Her logo was outdated, her social content lacked cohesion, and she didn’t have brand assets she felt proud to use.
She Needed
A professional, modern logo
A cohesive brand identity system
On-brand social media templates she could use regularly
Clear brand guidelines to maintain consistency
Strategy & Execution
Club Creative stepped in to guide Valtira’s outreach and brand positioning through a combination of B2B marketing consulting and LinkedIn Ads management.
Brand Identity & Logo Design
Primary and secondary logo variations
To ensure consistency across every touchpoint, we created a complete branding guide:
Primary and secondary logo variations
Icon mark and simplified formats for signage or digital use
Color palette and typography that reflected approachability and elegance
Brand Guidelines
Icon mark and simplified formats for signage or digital use
Color palette and typography that reflected approachability and elegance
Social Media Template Design
Cindy wanted to show up online with polish, without having to design every post from scratch. We created a library of branded templates she could easily edit and use:
Just Listed / Just Sold graphics
Home tour + client testimonial templates
Educational content formats (tips, market stats, FAQs)
Story templates optimized for Instagram and Facebook
The result
With her new brand toolkit in place, Cindy now has a clear, professional visual identity — and the confidence to show up online consistently:
A modern, polished brand that reflects her high-touch service
Ready-to-use templates that save time and keep content on-brand
Increased visibility and professionalism on social platforms
A brand foundation that will scale with her business for years to come
What Made This Project Stand Out
Cindy wasn’t looking for flash—she wanted branding that felt real. We helped her create a visual identity that reflects who she is and the kind of service she delivers, while giving her the tools to market with clarity and confidence every day.
Want a brand that feels like you—and works as hard as you do?
Let’s talk about building your visual foundation.