Case Study

At&T Mechanical

A&T Mechanical, based in Edmond, Oklahoma, is a trusted HVAC company with a strong local reputation. When they approached Club Creative, they were relying heavily on TV and radio ads with no real digital infrastructure. Their website was outdated, poorly optimized, and not generating qualified leads. They needed a complete marketing overhaul to match their expanding operations and growth goals.

the challenge

A&T had hit a ceiling with traditional marketing. Their website wasn’t converting, their visibility in search was limited, and they had no digital strategy in place for tracking leads or recruiting new talent.

They Needed

A modern, conversion-focused website

High-quality brand visuals

Local SEO to dominate search rankings

A reliable system for tracking and improving performance

A full-funnel advertising strategy

Strategy & Execution

Over a multi-year partnership, Club Creative became A&T’s end-to-end marketing partner—rebuilding their online presence, optimizing their content, and launching targeted ad campaigns across digital platforms.

Phase 1: Foundation & Local SEO

Fully optimized their Google Business Profile (GMB) and existing website for search

Developed an initial content strategy targeting core HVAC services

Improved site structure and technical SEO for crawlability and speed

Phase 2: Brand Identity Refresh

After A&T moved into a new commercial space, we elevated their visual brand to reflect their professional growth:

Directed and delivered a full photo shoot of their team, office, and service work

Designed and launched a custom website with 400+ backend pages

Created a clean, mobile-first layout optimized for conversions and lead capture

Launched weekly blog content to maintain content freshness and SEO momentum

Phase 3: Paid Digital Campaigns & Funnel Integration

We shifted their marketing strategy from traditional to high-performing digital platforms:

Launched targeted Google Search and Display ads reaching 50,000+ impressions/month from high-intent users

Built Facebook and Instagram ad campaigns with over 100,000 combined views and consistent lead generation

Activated OTT/CTV campaigns for local streaming viewers—especially during peak HVAC seasons

Ran geo-fenced recruiting campaigns targeting competitor job sites and trade school events, leading to increased technician applications

Implemented CallRail with dynamic number insertion to improve attribution and monitor call volume trends

The result

Club Creative helped transform A&T Mechanical’s marketing into a performance-driven system that supports both short-term and long-term growth:

  • Page 1 rankings (often positions 1–3) for high-value HVAC search terms in their market

  • Consistent lead flow through high-intent traffic and optimized conversion paths

  • 1M+ in annual revenue directly attributed to digital channels

  •  Increased technician applications via geo-targeted ad campaign

  • Full visibility into website call tracking and conversion sources

What Made This Project Stand Out

This wasn’t just a website rebuild or one-off campaign—it was a strategic transformation. A&T trusted us to guide their marketing long-term, and we delivered a full growth system that scaled with their business.

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