Case Study

Kyte baby

Kyte Baby is a nationally recognized baby clothing brand known for its bamboo fabric products and strong online community. With a loyal customer base and a prominent presence on social media, Kyte Baby operates in a highly visible, emotionally sensitive space—making public trust a critical part of their brand.

Strategy

Result

the challenge

Kyte Baby experienced two separate public relations crises that triggered widespread social media backlash, customer concerns, and press attention. With their internal team under pressure and public sentiment shifting quickly, they needed outside perspective, calm strategy, and expert communication support.

They Needed

A clear framework for crisis response

Real-time communications support and next-step recommendations

Public messaging that was empathetic, strategic, and brand-consistent

Guidance on how to rebuild trust with their customer base

Strategy & Execution

Club Creative partnered with Kyte Baby to manage both crises through a blend of brand strategy, PR advisory, and message crafting.

Initial Crisis Groundwork

We helped the internal team assess the situation and prioritize the first 72 hours of action:

  • Clarified internal roles and responsibilities for communication

  • Advised on what not to say or post in the early hours

  • Evaluated sentiment trends and platform-specific response strategies

Public Communication & Apology Strategy

We provided messaging support designed to take accountability and rebuild trust.

  • Drafted and refined scripting for video apologies and statements

  • Guided the timing, tone, and delivery format of communications

  • Balanced brand protection with transparency and empathy

Forward-Looking Brand Strategy

After the peak of each crisis passed, we helped Kyte Baby begin to rebuild their narrative.

  • Provided a long-term communication framework for FAQs, interviews, and follow-ups

  • Outlined steps to proactively re-engage loyal customers

  • Recommended content and messaging cadence for reentry into regular marketing

The result

  • Successfully stabilized both crisis situations within days of escalation

  • Crafted authentic and brand-safe apology messaging for founders and executive team

  • Prevented further reputational damage with smart timing and channel selection

  • Reestablished communication trust with key segments of their customer base

  • Created a framework for future brand protection and risk management

What Made This Project Stand Out

Kyte Baby operates in a space where brand loyalty is deeply emotional—and fragile. We helped them navigate moments that could have permanently damaged that loyalty, and instead created space for accountability, recovery, and long-term trust rebuilding.

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