Case Study
Chaloupek Dentistry
Chaloupek Dentistry, based in Enid, Oklahoma, is a locally trusted dental practice known for its welcoming environment and comprehensive care. With an outdated web presence and no clear visual identity, the practice needed a digital overhaul to reflect its modern approach and attract new patients online.
the challenge
Chaloupek Dentistry had strong roots in the community, but their branding and online presence didn’t match the high-quality care they provided. They lacked a professional logo, had no consistent brand visuals, and their existing website failed to convey their personality or convert visitors effectively.
They Needed
A modern, professional logo and visual identity
A mobile-optimized, patient-friendly website
Custom photography to capture the practice’s team and atmosphere
Strategy & Execution
Club Creative partnered with Chaloupek Dentistry to redress their brand and build a strong digital foundation that would serve as both an informational hub and a growth engine.
Brand Identity & Logo Design
Created a full visual identity including fonts, color palette, and brand guidelines
Created a full visual identity including fonts, color palette, and brand guidelines
Created a full visual identity including fonts, color palette, and brand guidelines
We Delivered a completely custom website that prioritized patient experience and local search visibility
Highlighted key services like cosmetic dentistry, General care, and family dental services
Ensure the logo could be used seamlessly across signage, uniforms, print materials, and the website
Brand Identity & Logo Design
Designed for mobile responsiveness and ease of navigation
Captured headshots, team interaction, office interior, and patient experience
Ensure the logo could be used seamlessly across signage, uniforms, print materials, and the website
Created a full visual identity including fonts, color palette, and brand guidelines
Website Design & Development
Built with SEO best practices to support local rankings in Enid and surrounding areas
Included key features like appointment request forms, testimonials, and insurance info
Professional Photography
To give brand warmth and authenticity, we coordinated a full photo shoot on location.
Created a custom image library for use across web and social platforms
The result
A cohesive, professional brand identity that reflects the practice’s quality of care
A conversion-optimized website that’s easy to update and scale over time
Improved local visibility for dental-related searches in the Enid area
A set of high-quality, custom photos that humanize the brand and enhance trust with prospective patients
What Made This Project Stand Out
This project was about more than aesthetics—it was about aligning the digital brand with the real-world experience of Chaloupek Dentistry. By elevating their design and messaging, we helped them better connect with their community and position themselves for long-term growth.
Need to modernize your dental practice’s brand and digital presence?
Let’s make your first impression work as hard as your team does.