Case Study

Google

Google’s Online Insights Study is a proprietary research initiative aimed at improving digital experiences through user feedback. To power this effort, Google needed to recruit thousands of verified participants to join its online panel—reaching a wide, diverse audience across the U.S. with speed, precision, and consistency.

Strategy

Result

the challenge

Google required a high-volume recruitment strategy that could reach qualified users across platforms, convert them into panel signups, and maintain quality standards for research participation. They needed a partner capable of executing and optimizing at scale—without compromising brand integrity or user trust.

They Needed

Multi-channel ad campaigns across Google, Meta, and YouTube

Custom creative assets that aligned with brand tone

Performance tracking across all stages of the funnel

Scalable reach and signup acquisition in a short window

Strategy & Execution

Over the course of the project, Club Creative managed full-funnel participant recruitment through paid media—delivering strategy, execution, creative, and optimization across multiple platforms.

Multi-Channel Campaign Management

  • Google Search and Display: Targeting users actively seeking research opportunities and rewards

  • YouTube Ads: In-stream and discovery formats to build top-of-funnel awareness and direct clicks

  • Meta (Facebook & Instagram): Custom audience targeting and remarketing to drive lower-funnel conversions

Custom Ad Creative Development

We designed a complete suite of platform-optimized static graphics for use across Meta, Display, and YouTube ads.

  • Multiple design variants tested by audience and objective

  • Visual hierarchy structured for click-through performance

  • Brand-aligned visuals that remained consistent with Google’s tone and trust standards

Funnel Optimization and Reporting

  • Custom tracking across all channels for lead validation

  • Built real-time dashboards for Google’s internal team

  • Continuously refined copy, targeting, and creative based on live performance

Estimated Campaign Reach and Outcomes

  • Reached millions of users across YouTube, Google, and Meta

  • Drove hundreds of thousands of clicks into the signup flow

  • Successfully recruited thousands of verified panel participants within a tight campaign window

The result

  • Thousands of research-ready participants delivered

  • High-quality, validated signups across target demographics

  • Full-funnel ad campaign with proven performance across three major platforms

  • Scalable strategy that aligned with Google’s recruitment goals and branding expectations

What Made This Project Stand Out

This campaign was about more than visibility—it was about trust at scale. We helped Google build a participant pipeline through smart media placement, strategic targeting, and high-performing creative. From ad click to panel registration, every part of the journey was carefully optimized to deliver value and user experience.

Need to recruit at scale without compromising quality or brand trust?

Let’s build the campaign that gets it done.