Case Study
3r plumbing & Mechanical
3R Plumbing & Mechanical, based in Pembroke, Massachusetts, is a high-performing residential and commercial plumbing company serving the South Shore. Known for fast, reliable service and top-tier workmanship, they partnered with Club Creative to build a marketing system that could keep pace with their operational growth.
the challenge
Despite their strong reputation, 3R had an outdated website, low visibility in search engines, and no formal advertising strategy in place. They were ready to grow but lacked the infrastructure to consistently generate high-quality leads, build their brand in the region, and scale with confidence.
They Needed
A modern website and scalable local SEO foundation
A multi-platform ad strategy to drive new customer acquisition
A recognizable local brand presence across digital and offline channels
Strategic guidance across all marketing efforts
Strategy & Execution
Over a 2-year partnership, Club Creative led the full transformation of 3R’s marketing—executing on every layer of their digital and offline visibility.
Website Redesign & Local SEO
We rebuilt the 3R website with a focus on conversions and local search authority.
Developed a fully responsive, SEO-optimized website with 15+ service and location pages
Created geo-targeted content for towns like Pembroke, Marshfield, Hanover, and more
Integrated strong CTAs, mobile-first design, and local schema to improve ranking and usability
Google Ads (Search & Display)
We launched high-intent ad campaigns targeting emergency services, seasonal maintenance, and key installs.
Hundreds of thousands of impressions/month from search and display ads
Thousands of clicks to landing pages built for fast conversion
Consistent inbound lead generation with tracked call and form data
Facebook & Instagram Ads
We used paid social to reinforce visibility and retarget interested homeowners.
Tens of thousands of local impressions/month
Engaged new audiences with testimonial graphics, service offers, and branded visuals
Retargeted web visitors with follow-up campaigns for lead recapture
CTV/OTT Campaigns
We expanded brand awareness with connected TV streaming ads.
Delivered short-form commercials to streaming viewers across Hulu, Roku, and YouTube TV
Targeted South Shore homeowners by ZIP code and device type
Reached tens of thousands of households monthly in premium content environments
Billboard Campaigns
To extend brand visibility offline, we launched an outdoor campaign.
Placed branded billboards in high-traffic commuter corridors
Strengthened multi-touch brand awareness with strategic physical placement
Professional Video Ad Production
We scripted, directed, and produced two full-length video ads for 3R’s brand and services.
One ad focused on emergency response and availability
The other highlighted reliability, professionalism, and team culture
Used across CTV, YouTube, landing pages, and social media for conversion and trust-building
The result
A high-performance website and strong SEO foundation
Page 1 rankings for plumbing searches in Pembroke, Hanover, and surrounding towns
Consistent inbound lead generation across Google, Meta, and CTV
Broad visibility with millions of impressions delivered across channels
Two professional video ads that now serve as evergreen brand assets
A brand recognized across the South Shore—online and off
What Made This Project Stand Out
This wasn’t just a facelift—it was a transformation. Over two years, Club Creative helped 3R Plumbing & Mechanical evolve from a word-of-mouth business to a market-dominating brand with digital, visual, and strategic strength across the board.
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