Case Study
Bullet Wealth
Bullet Wealth is a financial education brand focused on helping individuals and families build long-term wealth through online courses, tools, and expert content. With a growing YouTube presence and a flagship financial course, they needed a digital strategy that could scale their reach, optimize their ad spend, and increase course enrollments.
the challenge
When Bullet Wealth came to Club Creative, they had strong content—but weren’t getting the visibility or conversions they needed. Their YouTube channel was growing organically, but lacked paid strategy to maximize reach. Their course landing pages weren’t converting consistently, and their SEO foundation needed work.
They Needed
A structured YouTube advertising strategy
Better visibility in search results
Paid traffic campaigns that supported both content and course conversions
A cohesive, data-informed marketing plan
Landing page and funnel optimizations
Strategy & Execution
Over a 12-month engagement, Club Creative became Bullet Wealth’s performance marketing partner—building systems to amplify their content, grow their audience, and generate qualified leads for their course.
YouTube Ad Strategy & Media Buying
We developed and managed a full YouTube advertising plan designed to:
Boost reach for podcast and video content
Introduce new viewers to the brand through in-stream and discovery ads
Introduce new viewers to the brand through in-stream and discovery ads
Estimated impact: Over 150,000 impressions across YouTube ad campaigns, significantly increasing channel visibility and watch time.
Google Search Advertising
To support course sales directly, we implemented:
A targeted Google Search campaign aimed at high-intent financial keywords
Optimized ad copy and landing pages to improve click-through and conversion rates
Ongoing performance reviews and keyword refinements
Estimated impact: Thousands of clicks per month from users actively searching for financial education and course content.
SEO & Landing Page Optimization
We made key improvements to support Bullet Wealth’s long-term digital footprint:
Optimized site structure and meta tags for core pages
Audited and updated key landing pages for clarity and conversion
Improved on-page performance to support both paid and organic traffic
Deliver consistent video viewership growth and brand lift
Funnel alignment to retarget site visitors and abandoners
Drive traffic to the financial course via pre-roll video ads and remarketing
The result
With a smarter, multi-channel marketing strategy in place, Bullet Wealth saw significant traction:
Increased video views and engagement through YouTube campaign scaling
Improved course lead flow via targeted Google Search campaigns
Stronger landing page performance and lower bounce rates
Higher visibility in search engines from on-page SEO improvements
A clear roadmap for content monetization and long-term growth
What Made This Project Stand Out
Bullet Wealth already had great content—they just needed the infrastructure to scale it. We met them at that inflection point and helped them grow strategically, bringing together paid ads, funnel strategy, and SEO into one cohesive system.
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