Case Study
Inside Out
home inspections
Valtira is a Minnesota-based technology and customer experience consultancy that provides digital transformation solutions to mid-market and enterprise clients. While their work was high-impact, they needed a smarter way to consistently get in front of decision-makers and stand out in a competitive B2B space.
the challenge
Inside Out’s website was outdated, difficult to navigate, and not optimized for search or conversions. They weren’t showing up in Google searches, and they had no structured advertising strategy in place. With a competitive market and strong word-of-mouth potential, they needed a digital marketing foundation that matched the quality of their service.
They Needed
A fresh, modern website that reflected their professionalism
Clear SEO strategy to rank for home inspection searches in OKC and Edmond
Paid advertising to connect with both buyers and real estate agents
A brand presence that inspired trust and visibility in a referral-driven industry
Strategy & Execution
Club Creative worked with Inside Out across five key areas to create a cohesive and effective marketing system.
Website Design & Development
Clean structure and clear service explanations
Streamlined navigation and multiple lead capture points
Integrated testimonials, FAQs, and value statements
Built to support SEO and fast load times
SEO Strategy & Execution
We focused heavily on local rankings in key markets like Oklahoma City and Edmond.
Developed keyword-optimized service and location pages
Improved metadata, internal linking, and page structure
Built content to support organic visibility in competitive searches
Results:
Achieved top rankings for keywords like “home inspectors in Oklahoma City” and “Edmond home inspections”
Increased organic traffic month-over-month
Advertising Strategy & Management
We laughed paid ad campaigns focused on two core audiences:
Homebuyers actively searching for inspection
Real estate agents needing a go-to referral partner
Channels Included:
Google Search Ads targeting high-intent local queries
Retargeting and audience0based strategies on Meta
Estimated Impact:
Reached thousands of local searchers and agents
Delivered Consistent inbound inbound inquiries through both direct and referred traffic
Marketing Consulting & Strategy
We served as an ongoing strategic advisor— aligning messaging, offering positioning, and long-term brand building.
Developed messaging for agent partnerships
Guided referral-based lead gen campaigns
Provided clarity on content, ad timing, and performance metrics
Professional Photography
To elevate trust and visual consistency, we produced a photo shoot to capture:
Headshots of the inspector(s)
In-field imagery during active inspections
Branded visuals for use across the website and social media
The result
A modern, conversion-focused website that better reflects their service quality
Top search rankings for high-value inspection keywords in OKC and Edmond
Increased visibility among real estate agents through targeting ads
A unified brand presence with custom visuals and clear messaging
A full-funnel strategy built to support trust, referrals, and long-term growth
What Made This Project Stand Out
Inside Out had the service excellence—they just needed the digital infrastructure to support it. We gave them a brand presence that feels professional, ranks in search, and reaches both buyers and referral partners with clarity and consistency.
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