Case Study
Freakshake
Freakshake is a growing endurance brand offering performance-focused products designed for athletes, runners, and fitness enthusiasts. With bold branding and a unique product line, they were ready to break into the competitive endurance market—but needed help building awareness, engaging their community, and driving consistent content strategy.
the challenge
Freakshake had a strong product and early traction, but lacked a cohesive marketing engine. They needed to build credibility, increase social proof, and develop a consistent content and engagement strategy to stand out in a saturated space.
They Needed
Strategic direction to scale their brand presence
Daily social media management across core platforms
Influencer Partnerships to drive trust and expand reach
A system for creating community-driven momentum
Strategy & Execution
Club Creative partnered with Freakshake to support both long-term brand positioning and daily execution across key marketing channels.
Social Media Management
We led full-service social media execution to build a recognizable and trusted presence.
Developed and managed platform-specific content calendars
Shared product highlights, training tips, testimonials, and brand voice content
Built engagement through comments, story polls, and direct interaction with the endurance community
Established consistent posting and voice alignment with Freakshake’s bold identity
Influencer Management
We identified and activated key micro- and mid-level influencers in the endurance and fitness space.
Managed outreach, gifting, and ongoing communication
Coordinated UGC and post-campaign tracking to gauge performance
Helped increase reach, social proof, and customer trust through credible endorsements
Marketing Strategy & Consulting
We provided strategic support to guide Freakshake’s brand development and campaign priorities.
Offered ongoing guidance on product launches, creative testing, and offer structure
Built a framework for tracking performance and engagement growth
Helped align social efforts with broader sales and brand goals
The result
A cohesive and consistent presence across Instagram and other key platforms
Expanded reach through well-matched influencer collaborations
Stronger brand awareness and engagement in the endurance athlete market
A scalable strategy that positioned Freakshake to grow organically and through partnerships
What Made This Project Stand Out
Freakshake came to us with energy and ambition—we gave it structure. By managing their content, partnerships, and brand strategy holistically, we helped them punch above their weight in a crowded market and speak directly to the people who matter most: their community.
Need help scaling your performance brand through social and influencer strategy?
Let’s create a system that works hard and builds loyalty.