Case Study
treat roofing
Treat Roofing, based in Oklahoma City, is a residential and commercial roofing company committed to quality craftsmanship and responsive service. As a new player in a competitive market, they needed a full brand and marketing foundation to launch with confidence—and start generating leads quickly.
the challenge
Treat Roofing was starting from scratch. They had no website, no brand visuals, and no advertising in place. In a saturated local market, they needed to look credible from day one, rank for local roofing searches, and begin bringing in leads through both digital and word-of-mouth channels.
They Needed
A modern, professional website to represent their business
A distinct brand identity and logo
Strategic marketing support to ensure messaging and creative resonated
Lead generation through targeted digital ads
Strategy & Execution
Club Creative helped Treat Roofing build their marketing engine from the ground up—positioning them to compete immediately in the Oklahoma City roofing market.
Brand Identity & Logo Design
We worked with Treat Roofing to develop a bold, professional brand presence.
Designed a clean, modern logo with strong visual presence
Created a cohesive brand look and feel to apply across the website, apparel, trucks, and marketing
Built brand guidelines for consistent future use
Website Design & Development
We launched their first-ever website, designed to support trust and conversions.
Clear, mobile-optimized layout with distinct service areas
Built SEO-friendly structure to support local rankings
Integrated contact forms, trust signals, and CTA buttons throughout
Prepared for expansion into storm damage, insurance claims, and commercial work
Professional Photography
To give the brand visual credibility, we conducted a full custom photo shoot.
Captured team headshots, roofing in-progress shots, and completed projects
Delivered a full media library for use in ads, the website, and printed materials
Enhanced the overall brand feel with original, high-quality imagery
Paid Advertising (Google & Facebook)
We ran digital ad campaigns focused on local roofing leads and storm-related traffic.
Reached tens of thousands of local homeowners via Meta and Google Search
Targeted high-intent keywords like “roof repair OKC” and “roofing companies near me”
Created branded static ad graphics to pair with messaging offers
Estimated Results
Steady inbound leads during campaign periods
Increased traffic to new website from both search and social
Strengthened name recognition within the OKC metro area
The results
A clean, conversion-focused website built from scratch
Strong brand identity and visual system
High-quality photography to support both digital and offline marketing
Consistent ad traffic and lead generation during early growth stages
A marketing foundation built for future storm campaigns and scaling
What Made This Project Stand Out
Treat Roofing came in with no assets—but a clear vision. We helped them go from zero to launch with a full marketing package that looks professional, builds trust, and drives results. This is what strategic creative looks like when done right from the beginning.
Starting a service business and need to launch the right way?
Let’s build the brand and system that gets you results fast.